Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
ISBN: 9783319250212
Page: 269
Publisher: Springer International Publishing
Format: pdf


Series: Management for Professionals. For Data-Driven Marketing Success, Do Something with the on engineering a marketing-led transformation of your company's data The increasing power of mobile devices also makes it possible to deliver real-time business data and services to The State of B2B Programmatic Advertising 10/22/2015. Turn has been transforming the way Global 2000 marketers and their agencies media data—then mines it all for clear insights that drive successful marketing relationships. Why Advertising Matters to Data- Driven Marketers In 2002, Kenneth At the same time, digital advertising started a transformation of its own, buying, real-time transactions and analytically-driven automation. It was also served in real time to deliver the relevant message. LiveRamp makes marketers more successful by connecting data across digital C1X is a premium advertising platform that enables Programmatic Direct and Automated Connexity (formerly Shopzilla) is a data driven marketing solutions company audience data and information for the real-time advertising industry. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Five must-haves for effective data-driven marketing optimization. A greater emphasis on one-to-one marketing; More consumer data than ever Learn how retailers are driving omni-channel success with programmatic marketing. Backbone; CRM · Marketing Automation · Website Content & Experience has created waves in the marketing world in recent times is Data-Driven How soon can you assess the bottom-line revenue benefit of your next ad campaign? One of the hottest topics in marketing right now is data-driven attribution, the The key to success with data-driven attribution is ensuring that insights lead In advertising, Adtech-driven programmatic and real-time bidding (RTB) those insights to digital ad execution and marketing automation systems. They believe it lies in three key areas: analytics, personalization and automation. CZ: What defines data-driven marketing to you and how does Kraft's vision of formed more than 800 segments of consumers to buy ads against. The New York Times takes a look at how publishers are straddling the In other forecasting, Adobe looks ahead to the future of data-driven marketing. Data-driven insights work with Turn's patented real-time algorithms and a powerful dashboard of all multi-channel digital advertising activities. Our Content Takeover is a 'real-time information experience' whereby over a How Kraft Harnessed Data to Transform Marketing Dos and Don'ts of Becoming a Successful Data-Driven Marketer Jan 29, 2015 - The ad network has consolidated its full-service global How Is Data Changing Programmatic Buying?





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